Healthcare Panels of India is a unique platform exclusively for conducting online healthcare surveys. We provide high-quality and responsive panels to fulfill your market research requirements, with access to a broad spectrum of healthcare topics and subjects from physicians, dentists, doctors, patients, and more, across the globe.
We leverage cutting-edge technology solutions to gather and provide essential data for your research. Our highly-targeted digital panel enables you to connect with healthcare respondents worldwide, providing you with access to a wide range of professionals within the industry.
Healthcare Panels of India is an expert in conducting in-depth interviews with healthcare practitioners and caregivers. Our highly skilled in-house moderators conduct interviews either by phone or in-person.
Focus Group Discussions (FGDs) find visceral and uncensored ideas and reactions from people. Healthcare Panels of India conducts focus groups to obtain information and qualitative data that typically cannot be obtained through quantitative research.
Our moderators have extensive experience conducting focus group discussions with healthcare practitioners throughout India. Our focus group moderators have extensive sectoral knowledge and moderating skills that combine direct and projective techniques. Our Moderators can provide you with valuable insights and advice about the responses gained from focus group participants.
Focus Groups can
Ethnography is a holistic technique that goes beyond the limitations of focus groups by taking marketing research outside the laboratory setting. Ethnographers observe, interview, and videotape people in the context of their everyday lives: where they work, live, shop, and play. Ethnography overcomes the artificial nature of surveys and their standard question-and-answer format, which depends on self-reporting and the researcher's frame of reference. And ultimately, ethnographic research reveals the unspoken cultural and social patterns that shape consumer behavior.
Healthcare Panels of India (HPI) aggressively focuses on and executes ethnographic research as leading businesses are recognizing the value of ethnographic research and are incorporating this approach into more traditional marketing research methodologies.
What is Ethnography?
Ethnography is the study of people in their natural or "native" environments—where they live, work, shop and play. It is a set of complementary techniques developed within the discipline of anthropology. The ethnographic method requires a well-trained researcher skillful in immersing himself or herself in diverse environments, cultures, and populations; in establishing rapport with people in these social contexts; and in interacting with them through participation, observation, and dialogue to uncover their attitudes, beliefs, perceptions, and values, as well as the unspoken cultural patterns that shape behavior.
When should we adopt Ethnography Methodology?
In business and marketing research, ethnography is used to uncover, interpret, and understand the point-of-view of consumers and the hidden rules of the environment. Focus groups and surveys rely on self-reporting and memory out of context, while ethnography offers a holistic view of consumers within the context of their everyday lives. There is no substitute for the opportunity to experience what consumers experience. Ethnographic research is the best means for getting at these unspoken cultural and social patterns that shape consumer behavior. Ethnography can be used as a stand-alone technique or can be used in conjunction with other qualitative and quantitative marketing research techniques.
Ethnographic Requirement
Healthcare Panels of India (HPI) has state-of-the-art infrastructure for Product Testing research as pharmaceuticals and healthcare organizations are recognizing the value of product testing. We use Monadic Testing, Sequential Monadic Designs, and Paired-Comparison Designs techniques for product testing. Monadic Testing is typically the best method and simulates real life (that's the way we usually use products, one at a time). The monadic test provides the most accurate and actionable diagnostic information by focusing the respondent's attention on one product.
Product Testing can be used to:
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